About Us
Coconaüts is a fresh e-commerce brand committed to provide our customers with innovative consumer experiences, with exceptional quality, while ensuring that sustainability stays at the forefront, especially when the world needs it the most.
Our mission is guided by 5 key principles:
- Love Earth
- Personalize to consumers' desires
- Passionate about co-creation with consumers and partners
- Transparent and ethical supply chain
- Commitment to long-term sustainability.
Especially to live by our word of sustainability first
a) We plant trees with every purchase, thus actively contributing to the restoration & sustenance of a thriving life experience for generations to come.
b) We commit to uplifting women and youth by cultivating an inclusive ecosystem that fosters personal growth, unleashes creativity, and encourages simplicity.
c) We emphasize on co-creation. Through collaboration and partnership, we strive to grow together with all our stakeholders, ensuring a collective journey towards a brighter and more sustainable future.
How and when was Coconaüts conceived?
The early ideas of Coconaüts e-commerce were conceived during the Covid-19 lockdown in 2020.
Akshay, one of the co-founder of Coconaüts, was locked down at home for almost a year, which coincided with the early stages of designing a crowdfunding campaign for Coconaüts' parent company, BetterSelfToday.
In Akshay's words:
Like many others across the world, the lockdown brought a halt to everything and led to a mix of emotions, including frustration, creative bursts, doubts about the future, and dealing with accumulated burn-out of health, from two years of traveling as a digital nomad.
In challenging situations as these, creativity often takes the lead and brings forth new inventions and experiences to the world. It also reveals the necessary reasons, knowledge, patience, courage, and, most importantly, the people required to pursue a chosen path. I personally experienced this when I was exploring ways to create a valuable, authentic, and truly sustainable experience for people. Over time, the pieces started falling into place, and new ideas began to emerge.
It took another 2 years, for Coconaüts to eventually come to life, in 2022. As mentioned above, it's an act of co-creation. Conception of idea was an important event, but it also needed the right people to come along at the right time.
Why Trees?
One of our founding principles at Coconaüts is "Sustainability First," aligning with the global issues of sustainability and climate change. We believe in simple and effective solutions, so we decided to make planting trees a part of our business objectives. Our goal is to plant trees at every possible stage of our business lifecycle while ensuring that the overall experience remains valuable and enjoyable for our customers, partners, and ourselves.